How To Kill A Big Idea in 12 Small Steps

Big ideas are so hard to recognize, so fragile, so easy to kill.
Most ideas get killed by all the usual excuses you hear from your managers, your bosses, your co-employees – excuses motivated by fear or possessiveness.
In organization most people are trained in one model – economics, they try to solve all problems in one way
What people really mean to say, but would never openly admit is –
they are afraid of anything that is: new, improved, unique, different or better or anything that threatens status, power, or livelihood.