Have you ever wondered what it would be like to coach a rockstar client?

I worked with a client who was so famous that a major university included one of his books. This client made and lost millions over his lifetime and should have been living well by the time we spoke.
Ironically, despite all the businesses he helped build he was in a slump. So he needed help-from me!
What could I possibly offer this gentleman? It was one year after graduating from my coaching university and he was well known! So I listened-a lot. I asked questions to get clear about what he wanted and needed. I discovered that this client have never celebrated any of his wins. He was always chasing another goal that was just out of range. Despite all his success he never acknowledged himself for his achievements, and it was crushing his drive to succeed.
Why would someone who never celebrates lose their motivation? The subconscious part of your brain is like a 5-year old child, very primitive, it’s all about avoiding pain and gaining pleasure. What happens if you tell your child that they’ll get a lollipop after they get a shot at the doctor’s visit?-and they don’t get it? They have a major meltdown. You’ll have a hard time next time. If you rob yourself from your own lollipops (your own rewards) then you won’t believe there’s any payoff to working so hard. If your subconscious brain believes that if you work hard you’re still not going to get that vacation, new car, or even acknowledgment. Then eventually your subconscious will throw a tantrum, or quit supporting you altogether. That’s what happened to my client. He never celebrated.
Celebrating your wins can radically increase your motivation and drive to succeed.