Evaluate Your Startup Idea

Is your startup idea worth pursuing?
Evaluate it with this powerful framework.

Most of us are always struggling with the “right idea”.

Which idea should I go for?
Which idea is the best?

In design thinking terms, we speak here of an idea portfolio:

I have a TON of ideas.
I need to know how to prioritize them.

Meet the DVF framework.
A simple yet powerful tool to help you prioritize and select the best venture opportunities.

It’s about evaluating your ideas through three key lenses:

1️⃣ Desirability – Do people actually want this?

Focus on user needs and desires through research, interviews, and validating assumptions.

2️⃣ Viability – Can we make this profitable?

Analyze your business model, financials, and revenue streams to see if the idea can be sustainable.

3️⃣ Feasibility – Can we actually build and deliver this?

Assess your technical capabilities, resources, and operations to ensure it’s achievable.

The sweet spot?
When an idea ticks all three boxes
—desirable, viable, and feasible.

That’s where you’ll find your concept most likely to pursue.

Now the great news.
This framework isn’t just for startups.

The DVF framework can be applied to so many situations where you need to prioritize ideas, including:

↳ Choosing which product feature to develop next
↳ Deciding between marketing campaign options
↳ Evaluating internal projects within your company
↳ Selecting new markets to expand into
↳ Prioritizing process improvements in operations
↳ And more.

This simple tool can help you stay focused on ideas that are most likely to succeed across any area of your business.

Using this framework not only helps you vet your ideas more thoroughly, but also lets you score them for a clearer path forward.