Are You A Vitamin Or A Painkiller

Building a startup? Start selling painkillers.
Your growth might just depend on it.

In the world of products,
there’s a big difference between
a “nice to have” and a “must-have.”

Understanding this distinction
can be the difference
between slow growth and explosive traction.

👉 Vitamins improve life or business over time.
They enhance, but aren’t urgent.

👉 Painkillers solve immediate, critical problems.
They address urgent pain points that users actively seek solutions for.

The goal? Be a painkiller.
I’m not saying vitamins don’t work.
There’s lots of vitamins doing well out there.

BUT.
Painkillers do better in general.
Faster. And easier.

Are you building a painkiller?
Here are key ways to get there:

🔍 Identify high-value use cases that need solving
⚙️ Attach to critical functions in the business
😨 Trigger emotional or financial FOMO
🏆 Focus on measurable, quick wins
🔗 Bundle with an existing painkiller

By solving real pain points,
you create demand that pulls users towards you.

Not a bad place to be.
Would your users describe you as a “painkiller”?